Incidental Fieldnotes

Year 2017

  • Mar 10, 2017

    Design Leadership - Identifying and Communicating the Value of Design

    Demonstrating the value of design in business is key to positioning, growing investment, and getting design into the strategic activities of companies. Unfortunately many designers and creatives find it hard to expertly assess and put a value on design. This workshop by Robb Ziegler & Deb Mrazek aimed to help design practitioner with an approach to identify (assess) and effectively communicate (express) their design value, impact and contributions for business success.
  • Jan 20, 2017

    Nielsen Norman Group Singapore UX Conference

    This is 5 days of in-depth, full-day courses on broad range of design topics by NN/g expert trainers. Founded in 1998, Nielsen Norman Group has been one of leading organisation in the user experience field: conducting high-quality user experience research and provide interface design recommendations based on empirical evidence. During this conference, I attended UX Basic Training, Interaction Design, Human Mind and Usability and obtained UX Certification with Interaction Design Specialties.

Year 2016

  • Apr 16, 2016

    Human Centered Design with IDEO

    This is an experiential human-centered design workshop organized by Singapore+Acumen, IDEO Singapore, Migrant Workers’ Centre and Lien Centre for Social Innovation. Using processes and tools developed by, participants collaborate to address design challenge around South Asian migrant workers by learning how to interview, understand their needs, gather inspiration, ideate, and create a quick prototype.