“How might we use product skillset in pushing economies into the green circle of the doughnut economy?”


Facilitated by Steven, Colette, Dominic

What we learnt:

  • Understanding doughnut economics and current challenges
  • Having a more sustainable mindset

The Doughnut Theory

Doughnut Theory

The Doughnut theory offers a vision of what it means for humanity to thrive in the 21st century. Three things about the Doughnut:

  • Contains social and ecological topics
  • Goal is to live in the green zone
  • Seven ways to think differently:
    1. Changing the Goal
    2. See the big picture
    3. Nurture human nature
    4. Get savvy with systems
    5. Design to distribute
    6. Create to regenerate
    7. Be agnostic about growth

Moving from linear to circular economy

Ecological degradation is the result of degenerative industrial process. The economy needs to move from a linear to a circular system and work within the cycle of the living world.

The caterpillar economy of degenerative industrial design vs. the butterfly economy, regenerative by nature.

Sustainable Design Strategies examples :
Modularity, Product Service Systems Models, Longevity, Remanufacture, Recyclability, Repairability, Reusability, etc.

Sustainable Design Strategies

Emerging questions :

  • HMW shift our mindset to reuse than consume new things?
  • HMW create infrastructure and incentives around it?
  • how we want to incentivized user to be proactively reuse/recycle their goods
  • A lot of consumer product business models rely on continuous consumption — HMW change this “thinking” to incentivize businesses to create longer lasting, more BIFL (buy-it-for-life) products?
Group Photo

Side Quest